The ChicagoSEO field notes
Make your next decision a better one.
Practical answers for planning SEO, improving a website and understanding which efforts lead to useful business enquiries.
Budget planning
What determines SEO cost?
Understand the work behind an SEO quote, compare project and ongoing scopes, and ask better questions before choosing a Michigan provider.
Channel decisions
SEO or Google Ads?
Compare SEO and Google Ads by timing, budget, website readiness and lead quality. A practical guide for Michigan business owners.
Local search checklist
Google Business Profile checklist
A practical checklist for accurate business information, genuine service coverage, helpful photos, customer reviews and local inquiry paths.
AI search explained
AEO for local businesses
Understand answer engine optimization, useful answer content and realistic AI-search measurement without relying on unsupported shortcuts.
Choosing a partner
How to choose an SEO agency
Questions to ask about SEO scope, account ownership, evidence, implementation and reporting before choosing an agency in Michigan.
Website launch checklist
Website redesign SEO checklist
Plan redirects, page content, canonical URLs, mobile forms and measurement before launching a redesigned business website.
Practical measurement
Measure inquiries, not just traffic
Define accepted leads, connect search and website data, and use sales feedback to judge whether your marketing generates useful opportunities.
Local content planning
Service-area SEO without thin city pages
Decide when a city page adds value, how to describe real coverage and how to avoid duplicated doorway pages and inaccurate local business profiles.
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Your website. Your market. A useful conversation.
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