SEO services & project scopes

Find the right starting point.

Choose a subject below to understand the work, useful deliverables and questions to resolve before a project.

SEO foundations

Understand the website, the search questions and the work worth prioritizing.

SEO strategy

Plan SEO around your business goals, search opportunities, and website priorities. Explore scope, implementation, and measurement with ChicagoSEO.us.

SEO audit scope

Find the issues worth fixing, understand their impact and leave with a clear order of work.

Technical SEO

Review crawlability, indexing, redirects, internal links, mobile usability, and performance to prioritize technical improvements to important website pages.

Keyword research

Turn the language customers use into a practical map of questions and useful pages.

On-page SEO

Bring a page’s title, headings, explanation and next step into agreement.

Enterprise SEO

Make changes manageable when many pages, templates and teams share one website.

Local search & business information

Help customers understand the services, coverage and information that reflect the real business.

Local SEO

Explore local SEO for the customers and areas your business serves, including accurate business information, eligible profiles, and useful service pages.

Google Business Profile planning

Review the business facts behind a profile before changing how it represents the business.

Google Maps visibility

Investigate local visibility in the context of a real business, a specific query and the searcher’s location.

Business information consistency

Resolve contradictions in published business information before adding more listings.

Reputation information

Help a business understand feedback without manufacturing praise or hiding legitimate criticism.

Content & useful answers

Explain the offer clearly and create material that helps people evaluate it.

Content SEO

Build useful service pages and resources around real customer questions. Give each page a clear purpose, accurate information, and a relevant next step.

Content marketing

Plan useful material around what a customer needs before, during and after choosing a service.

AI search content & SEO scope

Build an AI-search review around clear answers, reliable sources and ordinary technical foundations.

Links and useful references

Look for legitimate reasons another website would reference useful work or information.

Video content planning

Make a video understandable before playback and useful alongside its supporting page.

Websites & ecommerce

Connect the page experience with how customers explore services and products.

Website design

Make important information easier to find, read and act on across screen sizes.

Website development

Implement the agreed behavior with clear ownership of code, data and release decisions.

Ecommerce SEO

Help a shopper move from a product need to accurate product information and a usable purchase path.

Marketplace discovery

Improve the information buyers use within a marketplace while respecting the seller’s actual inventory and platform rules.

Conversion improvement

Investigate where a visitor’s understandable intention meets an avoidable obstacle.

Channels & measurement

Compare the role of each channel and define how useful progress will be reviewed.

Not sure which scope fits?

Start with a short project brief, then compare the deliverables and responsibilities before committing to the work.

Plan your project

Framework reference: Google’s guide to choosing an SEO. Service availability and terms need agreement before an engagement.