Service scope
Email marketing planning
Define a useful message and an appropriate audience before choosing a sending tool.
What a useful scope includes
- Identify why each recipient is eligible to receive the message.
- Describe the message purpose and its relevant destination.
- Define suppression, preference and failure handling with the owner.
- Agree on the evidence used to review delivery and response.
A practical review question
Would the recipient understand why this message reached them and how to control future messages?
Set the boundary
No list upload, subscription, campaign or outbound email is enabled by this website.
Agree on the deliverables, responsibilities and review process before work begins.