Compare SEO approaches
Make a comparison you can act on.
Understand the differences in scope, responsibilities and evidence before choosing a channel or delivery arrangement.
In-house team or external agency?
Compare accountability and available capacity before comparing a monthly fee.
Local information and broader website SEO
These are overlapping scopes, not mutually exclusive products.
Agency or independent specialist?
The useful comparison is the actual delivery arrangement, including dependencies and review.
SEO and paid search: compare the whole plan
Both paths need a truthful offer and a usable destination. Their costs and operating responsibilities differ.
Search and social: start with the customer’s task
Choose the role of each channel from the audience and the material you can maintain.