Compare approaches
Local information and broader website SEO
These are overlapping scopes, not mutually exclusive products.
Local-information work
Focus on real service coverage, eligible business profiles and accurate customer-facing details. An actual location or service arrangement must support the claims.
Website-wide work
Review technical delivery, useful content, internal navigation and measurement across the site. The audience may extend beyond one geographic area.
The decision to resolve
Which customer question or broken path does each proposed task address?
Compare proposals fairly
Use the same deliverables, responsibilities, access assumptions and acceptance evidence for both options. Confirm actual availability and terms with the responsible provider.