SEO guides & tools
Find an answer you can use.
Start with the basics, work through a practical checklist or try a calculator with your own assumptions.
Start here
Understand the language, set priorities and prepare a useful brief.
What is SEO?
SEO is work that helps search engines understand website content and helps people find and evaluate it.
Start with a short, finishable SEO checklist
Choose a small set of important pages and make the checks specific enough to act on.
SEO budget guide
A guide to comparing SEO scope, implementation costs, assumptions, and ownership before deciding on a budget.
Map search language to a useful answer
A keyword list becomes useful when each group explains a real customer question.
Turn customer questions into a content plan
Start with the information a customer needs, then decide which pages can answer it.
Calculators & reference tools
Explore a cost or return scenario, record an audit finding and look up an unfamiliar term.
SEO cost calculator
Separate one-time work from recurring costs using numbers you choose. Example values are arbitrary planning inputs, not offered prices.
SEO ROI calculator
Explore a simple monthly SEO scenario using visits, inquiry rate, close rate, customer contribution, and investment. Inputs stay in your browser.
SEO audit worksheet
Use a consistent record for the observation, decision, owner and acceptance evidence. A worked footer example shows how the fields fit together.
SEO glossary
Understand common search, content, performance and measurement terms without confusing activity with business outcomes.
Local search
Review profiles, listings and coverage information using the facts of the business.
Google Business Profile guide
Prepare real business information and review current Google guidance before changing a local profile or its service-area details.
A practical local-information checklist
Use this sequence to find contradictions before expanding local content.
Plan local search around the business you run
The meaningful geographic boundary is the area the business actually serves.
Understand a local visibility observation
A local result is tied to the question and the place from which it is asked.
Audit business listings before adding more
A useful citation inventory shows where the business appears and which details need an owner-verified correction.
When does an area need its own page?
A separate place-name URL needs a separate reason to help a customer.
Make structured data match verified facts
Structured data describes information; it does not create a real business location or a service commitment.
Read and present feedback responsibly
A review is useful when its source, context and permission are clear.
Website health & changes
Check important pages and protect useful content when the website changes.
Trace one important page through the system
Technical work is easier to prioritize when each finding names the affected route and customer impact.
Measure the experience a page delivers
Performance work should improve a visitor’s experience under conditions you can describe.
Make the page keep its promise
The title, first heading and explanation should point to the same useful subject.
Account for the URLs before a cutover
A migration plan needs a source inventory, an accepted target and a recoverable previous state.
Discovery & measurement
Understand AI search, references, tools and the evidence behind a report.
AI search guide
Understand the role of clear content and established SEO practices in Google AI search features, without promises of inclusion or rankings.
Create a reason to be referenced
Useful references begin with material that serves someone beyond the website publishing it.
Build a benchmark you can explain
A useful comparison needs an identified dataset, a consistent measure and enough context to judge its relevance.
Choose measures that support a decision
A useful scorecard connects each measure to a business question and an accountable source.
Choose a tool for a defined question
Start with the decision you need help making instead of building a long subscription list.