Guide
Plan local search around the business you run
The meaningful geographic boundary is the area the business actually serves.
Describe coverage accurately
Separate a physical office, a service area and an intended audience. Each means something different. A Chicago-focused website is not evidence of a Chicago premises.
Choose pages for real differences
Use a strong service explanation and clear coverage information first. A separate area page needs distinct, useful facts that the owner can maintain.
Review the full path
Check the business information, destination page and accepted contact option together. Keep local visibility samples separate from delivery capacity and actual customer outcomes.