SEO planning by situation

Match the plan to the situation.

A new business, a search decline and a site migration need different starting questions. Use these guides to frame a manageable scope.

A useful B2B request needs enough context to identify fit without collecting confidential project material.

A shared brand can still have distinct locations, responsibilities and approved content.

A location page needs a real operational reason to exist and accurate details for that location.

Advice is useful when a team knows who can act on it and how priorities will be decided.

Start by confirming the decline and its timing before choosing a remedy.

A small website benefits from a scope that its owner can understand and maintain.

A new business may still be testing its offer, audience and operating model.

A replacement site needs a complete inventory and an accepted recovery plan before cutover.