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Planning by situation

Investigating a search decline

Start by confirming the decline and its timing before choosing a remedy.

Choose the starting priorities

  • Check date ranges, tracking changes and affected pages.
  • Separate site availability, indexing and demand questions.
  • Review recent releases and preserve the prior state.

The acceptance question

Can the proposed explanation account for the affected pages and the timing of the change?

Turn it into a bounded project

List the affected pages, source owners and dependencies. Name who can implement and verify the changes. Keep an accepted current version and a record of the work so the next decision has a reliable starting point.