Search planning for a new business

Choose the starting priorities

• Explain the current offer without promising unreleased capabilities.
• Use customer questions to improve a small number of useful pages.
• Separate learning goals from sales forecasts.

The acceptance question

Does the website describe what a customer can actually obtain today?

Turn it into a bounded project

List the affected pages, source owners and dependencies. Name who can implement and verify the changes. Keep an accepted current version and a record of the work so the next decision has a reliable starting point.