AI & search
Useful answers start with useful pages.
Keep the focus on accurate information, understandable pages, and evidence. A new search interface does not make unsupported claims more useful.
The foundations still matter
Google’s guidance for its AI search features says standard SEO practices remain relevant. It does not require special AI markup or a separate AI file. Eligibility does not guarantee that a page will be indexed or shown.
Make the page useful on its own
Start with the customer question. Give it a direct, understandable answer, then add the details needed to evaluate that answer. Keep the factual source and any limits close to the claim.
Useful content should help a reader whether they arrive from a conventional result, an AI feature, a referral, or a direct link. Avoid adding unsupported certainty to sound authoritative.
Ask what can actually be measured
Before buying an AI visibility service, ask which surface it measures, how examples are sampled, and what a reported mention means. Keep examples and observations separate from promises about future visibility.
Follow the platform’s own documentation
The source below describes Google’s AI features specifically. Other services may have different rules and behavior.
What should your website do better?
Start with your website, your service area, and the business goals you want search to support.