Guide
Start with a short, finishable SEO checklist
Choose a small set of important pages and make the checks specific enough to act on.
Information and intent
Confirm that each page answers a distinct customer question. Review titles, headings, business details, rights to media and the evidence behind material claims.
Delivery and navigation
Open the page, its important links and its contact destination on desktop and mobile. Record broken paths, unexpected redirects and information unavailable to keyboard users.
Measurement and maintenance
Name the owner of each fix and its acceptance evidence. Keep a baseline and an update record so future changes can be distinguished from old assumptions.