Guide
Make structured data match verified facts
Structured data describes information; it does not create a real business location or a service commitment.
Start with visible, approved information
Google’s LocalBusiness documentation describes supported business details and validation requirements. Choose a type and fields only when the actual business facts support them.
Check one source of output
Before adding markup, inspect what the existing theme or SEO plugin already emits. Conflicting names, addresses or duplicate ownership claims need resolution at the source.
Validate the meaning as well as syntax
A technically valid object can still contain a false address or unsupported rating. Review factual accuracy separately from a tool’s parsing result.