Compare approaches
SEO and paid search: compare the whole plan
Both paths need a truthful offer and a usable destination. Their costs and operating responsibilities differ.
SEO work
Budget for the actual content, technical and measurement work. Do not assume a task list establishes a future traffic level or a fixed payback date.
Paid search
Budget separately for media spend, campaign management and destination work. Establish spending authority, monitoring and stop conditions before activation.
The decision to resolve
What outcome can be measured consistently after accounting for each channel’s costs and limits?
Compare proposals fairly
Use the same deliverables, responsibilities, access assumptions and acceptance evidence for both options. Confirm actual availability and terms with the responsible provider.