Service scope
Content marketing
Plan useful material around what a customer needs before, during and after choosing a service.
What a useful scope includes
- Map the questions a customer asks at each stage.
- Assign a purpose and source owner to each proposed item.
- Choose a format that suits the information: a page, guide, demonstration or checklist.
- Define how existing material will be reviewed and kept current.
A practical review question
Does this item answer a question that an existing page leaves unresolved?
Set the boundary
Publishing frequency is a planning choice, not proof of value. Distribution and any paid promotion need their own scope.
Agree on the deliverables, responsibilities and review process before work begins.