Service scope
Social content planning
Choose a manageable role for social content in the customer journey.
What a useful scope includes
- Name the audience and the purpose of each channel.
- Use approved artwork, source material and offers.
- Plan responsibility for comments and questions.
- Measure the intended action without copying private conversation content into analytics.
A practical review question
Does this post lead to information the customer can use, and is someone responsible for responses?
Set the boundary
This website does not connect accounts, schedule posts, message people or purchase promotion.
Agree on the deliverables, responsibilities and review process before work begins.