Service scope
Links and useful references
Look for legitimate reasons another website would reference useful work or information.
What a useful scope includes
- Inventory original resources and approved expertise worth citing.
- Assess whether a potential reference is relevant to its readers.
- Keep permission and attribution with any reused material.
- Review links for customer usefulness rather than a promised ranking effect.
A practical review question
Would this reference still be helpful if search engines did not count links?
Set the boundary
Outreach and placement require an agreed scope, accurate representation and the appropriate permissions.
Agree on the deliverables, responsibilities and review process before work begins.