Service scope
Paid search planning
Connect a paid-search message to a relevant landing page, a defined budget and an accepted measurement process.
What a useful scope includes
- Describe the audience and the offer behind the campaign.
- Set spending responsibility and approval limits.
- Review landing-page claims and usable conversion paths.
- Separate ad cost, management work and confirmed business outcomes.
A practical review question
Is there a clear reason to pay for this visit, and can the resulting inquiry be handled?
Set the boundary
No ad account, campaign, audience upload or spending authority is created here.
Agree on the deliverables, responsibilities and review process before work begins.