Service scope
On-page SEO
Bring a page’s title, headings, explanation and next step into agreement.
What a useful scope includes
- Choose the primary question the page should answer.
- Write a descriptive title and a clear first heading.
- Replace unsupported claims and drafting instructions.
- Add links where they genuinely help the reader continue.
A practical review question
Does the body deliver what the title promises without repeating the same phrase unnecessarily?
Set the boundary
Metadata is a proposed description of the page; search engines may display different wording.
Agree on the deliverables, responsibilities and review process before work begins.