Service scope
Digital marketing planning
Coordinate the message, the destination and the measurement across the channels a business actually uses.
What a useful scope includes
- List active channels and accountable owners.
- Align campaign promises with the destination page.
- Separate channel costs from website implementation costs.
- Agree on what counts as a useful inquiry or purchase.
A practical review question
If a customer moves from one channel to another, do the offer and next step still agree?
Set the boundary
This scope guide does not activate campaigns, advertising spend, email or social accounts.
Agree on the deliverables, responsibilities and review process before work begins.