Service scope
Video content planning
Make a video understandable before playback and useful alongside its supporting page.
What a useful scope includes
- Define the question or task the video demonstrates.
- Use accurate titles, descriptions and accessible text alternatives.
- Keep rights and permissions for footage, music and participants.
- Review the page around the video and its relevant next step.
A practical review question
Can a visitor understand the video’s purpose and key information when sound or playback is unavailable?
Set the boundary
No footage is represented as real customer work without permission and evidence. Publishing and platform distribution need separate approval.
Agree on the deliverables, responsibilities and review process before work begins.