Practical perspective
When the answer appears before the visit
Evaluate an AI search observation without treating one sampled answer as a reliable source of customers.
Keep the sample intact
Save the query, service, date, visible answer and cited destination together. A mention without this context is difficult to reproduce and does not explain whether a reader reached the business.
Inspect the cited page
Check whether the destination actually supports the answer. Correct unsupported claims in your own content before trying to increase the number of mentions.
Separate three questions
Being mentioned, receiving a visit and receiving a useful inquiry are different events. A report should say which one it observed and where the evidence stops.