Practical perspective
Choose categories from the actual business
A category decision should describe the operation that exists, rather than the searches a marketer hopes to capture.
Inventory the primary work
Ask the business owner which services are genuinely central to the operation. Keep that answer distinct from optional, future or referral-only services.
Check current platform options
Review the category choices available in the owner’s authorized profile session. Do not assume that a label from an old guide is still offered or appropriate.
Record the decision
Keep the previous setting, the approved business explanation and the proposed change together. A category update is an account action and needs a responsible owner.