Practical perspective
Investigate the technical issue a customer can encounter
Tie each technical finding to an important page and an observable problem.
Start with reachability
Check whether the intended URL loads, whether the destination is correct and whether important links work. Record the status and a reproducible example.
Inspect the mobile task
Read the service explanation, open the menu and reach the contact information with a small viewport and a keyboard. Look for hidden controls and conflicting layout states.
Review metadata in context
Check indexing directives, canonical output and sitemap membership together. A plugin warning is not enough reason to add another system that may emit contradictory metadata.