Evaluating evidence
Small-business SEO evidence
A small-business example should connect a bounded scope to an observable customer or website problem.
Case study status
No permissioned client case study is published for this topic in this review. There are no client names, outcome figures or testimonial claims to verify here.
What a useful example would show
Ask for the original problem, the pages changed, implementation dates and relevant inquiry evidence. Note changes in business hours, service mix or advertising that could affect the comparison.
Keep cause and context separate
An observed change after a release does not establish that the release caused it. Retain the original evidence, comparison dates, limitations and permission to share the work.