Evaluating evidence
Ecommerce SEO evidence
An ecommerce example needs consistent product, order and attribution definitions.
Case study status
No permissioned client case study is published for this topic in this review. There are no client names, outcome figures or testimonial claims to verify here.
What a useful example would show
Ask how the comparison handles stock changes, promotions, returns and canceled orders. Product-page traffic is different from accepted transactions and contribution.
Keep cause and context separate
An observed change after a release does not establish that the release caused it. Retain the original evidence, comparison dates, limitations and permission to share the work.