Measurement scope
Call measurement planning
A call event needs an agreed meaning and an accountable owner.
Define the event
Separate a click on a phone link, an initiated call and a useful conversation. Those stages are not interchangeable.
Preserve the accepted number
Any number replacement or routing proposal needs explicit acceptance and a recovery plan. A measurement tool must not silently change who receives a customer call.
Limit the data
Decide what counts are necessary before considering recordings or transcripts. This website has no call-tracking code, recording, number provisioning or call routing.