Measurement scope
Competitor observation planning
A comparison should use a defined question and repeatable public observations.
Choose comparable examples
Identify the service, geography and customer need that make each website relevant. A familiar brand is not automatically a comparable business.
Keep the observation dated
Record the public URL, visible fact and receipt date. Do not infer private revenue, customer volume or operating capacity from a page.
Use the finding constructively
Look for an unanswered customer question or a clearer explanation. Do not copy artwork, testimonials or proof from another business.