Measurement scope
Keyword observation planning
A useful tracking record explains what was checked and why.
Define the query set
Group queries by actual services and customer questions. Keep changes to the set visible so a new average is not mistaken for improvement.
Record the conditions
Keep date, location, device assumptions and source with each observation. Samples from different conditions need qualification.
Connect to a decision
Use observations to investigate useful pages and customer paths. This website runs no tracker and promises no position.