Buyer’s guide
Evaluate a digital marketing provider
Compare the actual coordination across channels.
Channel responsibility
Ask who owns strategy, creative work, media spend, destination pages and reporting. A channel list does not establish that all of those responsibilities are included.
Customer consistency
Compare campaign promises with the website and actual service. Check whether the inquiry path can support the proposed activity.
Evidence to request
Ask for an attributable example, a clear cost breakdown and the named delivery arrangement. This page provides criteria, not an independently verified agency ranking.