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Platform planning

Google Analytics 4

Define what a measured event means before relying on a report.

Questions to resolve

  • Identify the property owner and accepted measurement purpose.
  • Distinguish a button click from a durable request and owner receipt.
  • Record consent, retention and any gaps in the measurement chain.

Current boundary

No analytics tag or property is connected to this website.

Before accepting a connection

Confirm the exact account, responsible owner, necessary permissions and recovery process. Review any data movement and preserve an already accepted intake path. A connector name is not evidence that an integration works.