Website planning for aesthetic clinics

Questions the page should answer

• Which consultations and treatments are actually available?
• Who reviews statements about suitability, risks and recovery?
• What can a visitor learn before sharing personal health information?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Use qualified clinical review for treatment claims. Do not invent credentials or use before-and-after media without established rights and permission.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.