Website planning for auto dealers

Questions the page should answer

• Is the vehicle information current and attributable to real inventory?
• Are price conditions and availability clear before a request?
• Can a customer find the correct department for the question?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Keep vehicle listings, financing statements and sales terms tied to approved current records. A lead form is not a financing approval.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.