Website planning for B2B service businesses

Questions the page should answer

• Which business problem and buyer role does the service address?
• What requirements make an inquiry a potential fit?
• Which details help a buyer compare a proposed scope?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

A company logo, partnership or project claim needs evidence and permission. Avoid implying an endorsement from an unnamed customer.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.