Website planning for chiropractic practices

Questions the page should answer

• Which services can the practice accurately describe?
• Who verifies professional credentials and clinical statements?
• What does a visitor need to understand about requesting an appointment?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Keep clinical advice and private health information out of general marketing forms. Scheduling or insurance acceptance must be verified.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.