Website planning for cleaning businesses

Questions the page should answer

• Which properties and cleaning tasks are included?
• What preparation or access information belongs on the service page?
• Which factors change the scope of an estimate?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Do not imply a guaranteed result, certification or emergency availability without evidence. Keep private access instructions out of public pages.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.