Website planning for contractors

Questions the page should answer

• What work does the contractor perform directly?
• What project details are needed to discuss scope?
• Which examples can be attributed to completed work with permission?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Verify licensing, insurance, project ownership and service boundaries. Stock job-site imagery is not evidence of the contractor’s projects.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.