Website planning for dental practices

Questions the page should answer

• Which appointment types and services are available?
• How are practitioner details and treatment descriptions reviewed?
• What can a visitor do without disclosing a health history?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Use a qualified reviewer for clinical content. Do not imply patient outcomes, insurance coverage or immediate availability from a marketing page.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.