Website planning for education providers

Questions the page should answer

• Who is the program intended for?
• What prerequisites, format and completion requirements are accurate?
• Which costs, dates and learning outcomes have been approved?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Do not promise admission, employment or qualifications that the provider cannot substantiate. Protect student identities and permissioned media.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.