Website planning for fitness and wellness businesses

Questions the page should answer

• Who are the classes or services designed for?
• What format, access needs and participation requirements should be clear?
• Which schedule and instructor details can be kept current?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Avoid unsupported health or transformation claims. Verify qualifications and rights to participant imagery.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.