Website planning for hotels and hospitality businesses

Questions the page should answer

• Which room or experience details affect a booking decision?
• Are accessibility, amenities and location descriptions current?
• Does the destination show the same dates and conditions as the offer?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Inventory, prices, cancellation terms and availability must come from the actual booking operation. Images must accurately identify the property.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.