Website planning for manufacturers

Questions the page should answer

• Which capabilities, materials and tolerances can be disclosed?
• What helps a buyer assess project fit before sending specifications?
• Which certifications and production examples have current evidence?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Verify technical specifications and quality claims. Keep proprietary drawings and customer documents out of general lead or analytics flows.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.