Website planning for medical practices

Questions the page should answer

• Which services, practitioners and locations are current?
• Who clinically reviews health information?
• Which questions can be answered without requesting patient records?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Do not present a marketing page as diagnosis or emergency care. Use accepted clinical and privacy processes for sensitive information.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.