Website planning for nonprofits

Questions the page should answer

• What is the organization’s mission and current program scope?
• Who can use a service, volunteer or support the work?
• Which impact statements can be traced to an approved record?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Verify organizational status, donation handling and permission for beneficiary stories. Avoid presenting illustrative outcomes as measured impact.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.