Website planning for professional-service firms

Questions the page should answer

• What problem does the engagement solve?
• What deliverables and client responsibilities define the scope?
• Which evidence helps a buyer evaluate the people doing the work?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Separate the firm’s actual credentials and results from general educational guidance. Name the contracting and delivery responsibilities before engagement.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.