Website planning for real-estate businesses

Questions the page should answer

• Which services and markets are actually handled?
• Who maintains listing status and property details?
• Which professional credentials and affiliations can be verified?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Use approved current listing data and permissioned media. Avoid unsupported valuation, investment or availability claims.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.