Industry planning guide

Website planning for restaurants

Plan website content for restaurants around the information a potential customer needs to make an informed next step.

Questions the page should answer

  • Can a guest find the current menu and service hours?
  • Are ordering, booking and accessibility details accurate?
  • Which dietary statements have been reviewed by the restaurant?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Menu availability, allergy information and reservation behavior must reflect actual operations. Do not invent awards or customer reviews.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.