Website planning for roofing businesses

Questions the page should answer

• Which roofing systems and jobs are within scope?
• What does an assessment include before a quote?
• Which warranties and completed-project images are documented?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Verify credentials, warranties and project attribution. Do not promise storm-response timing or an outcome before a real assessment.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.