Website planning for software businesses

Questions the page should answer

• Which user problem does the product solve today?
• What functionality is actually available in the stated plan?
• How are setup requirements, limitations and ownership explained?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Separate released features from proposals. Screenshots, security statements, integrations and customer logos need current evidence.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.