Website planning for salons and spas

Questions the page should answer

• Which services and practitioners are currently available?
• Are appointment duration, preparation and price conditions clear?
• Does booking availability match the service description?

Bring the source material

Use the business’s current service descriptions and approved examples to answer these questions. Identify the person who can verify each material claim, along with permission for any customer story or photograph.

Keep the scope accurate

Verify credentials and avoid unsupported treatment claims. Obtain permission for client images and disclose material conditions accurately.

Review the next step

Check that the page leads to the process the business actually uses. Make it clear whether the next step is an inquiry, an appointment request or a confirmed booking. A confirmation should match what the business can actually receive and handle.